How does MM Lab reduce AI costs?

MM Lab aggregates data in-house before sending to AI, reducing input from 10,000+ rows to ~500 tokens. We also request structured JSON output instead of conversational text, cutting costs from $5-10 to $0.10-0.50 per report.

What data sources does MM Lab support?

MM Lab connects to Google Ads, Meta Ads (Facebook/Instagram), Google Analytics 4 (GA4), and Google Search Console through secure OAuth integrations.

Can I customize the report templates?

Yes, you can create custom templates that define which KPIs to display, which sections AI should narrate, and the overall structure of your reports. Templates are reusable across clients and time periods.

Does MM Lab support multiple languages?

Yes, MM Lab can generate reports in English, Spanish, German, French, Italian, Portuguese, Dutch, and many other languages. The AI writes directly in your target language for natural phrasing.

How it works

The architecture behind MM Lab

Understanding how we turn raw data into actionable insights

The complete data flow

1. Data Sources

We securely connect to your ad and analytics platforms using OAuth. Your credentials are never stored.

Google Ads

Meta Ads

GA4

Search Console

{
  "period": { "start": "2025-11-01", ... },
  "overall": { "spend": 12450, "roas": 4.2 },
  "channels": [
    {
      "channel": "google_ads",
      "kpis": [{ "key": "spend", "val": 8200 }]
    }
  ]
}

2. Aggregation Layer

Instead of sending thousands of raw data rows to AI, we aggregate metrics in-house:

Sum totals: Total spend, conversions, revenue
Calculate changes: Compare vs previous period

3. AI Narrative Engine

The aggregated data is sent to our AI with a structured prompt. The AI returns a JSON object with narrative sections.

This structured approach minimizes token usage while ensuring consistent, high-quality output.

{
  "intro": "Strong performance this month...",
  "kpiSummary": ["Spend increased 8.2%"],
  "channels": [
    {
      "name": "Google Ads",
      "summary": "Conversion rate improved...",
      "wins": ["Campaign X delivered 45%"]
    }
  ],
  "actions": ["Increase bids on top keywords"]
}

4. Report Template & UI

The AI-generated narrative is merged with your custom template. You can:

Review and edit the narrative
Add internal comments
Export as PDF or send via email

Why token efficiency matters

Traditional approach

Send 10,000+ rows of raw data to AI

AI has to calculate totals and changes

Conversational output with filler text

High token costs per report

Result: $5-10 per report in AI costs

MM Lab approach

Send compact aggregated JSON (~500 tokens)

Math done in code, not in AI

Structured JSON output only

Minimal token usage per report

Result: $0.10-0.50 per report in AI costs

Multi-language support

Generate reports in your client's preferred language:

EnglishSpanishGermanFrenchItalianPortugueseDutch+ more

We instruct the AI to write directly in the target language, ensuring natural phrasing and cultural context.

See it in action

Try our internal demo and experience the power of automated reporting

Start free demo